An exceptional customer experience doesn't happen by accident – it's carefully planned and intentional. Understanding your customers and how they operate is guaranteed to increase your sales. After researching their existing customers, Foodist Kitchen (formerly Feast) was able to tailor their website copy to appeal to employee contact list their customers' interests, resulting in a tenfold increase in sales . But a single sale is not enough. To build a sustainable business, you want to employee contact list attract multiple purchases from the same customer. A report by RJMetrics found that after 3 years, 57% of top performing e-commerce businesses.
Revenue was generated by loyal customers. Your customer experience plays a vital role, a positive experience will keep people to employee contact list coming back. An Oracle survey showed that 74% of senior executives agreed that CX had a big impact on customers' willingness to be loyal. On the other hand, 67% of customers will be unsubscribed because of a negative experience. CX Improvement Tips So what's the secret sauce behind developing an exceptional customer experience? It all depends on human nature and psychology in the employee contact list end. This is why I closely monitor research developments. In this article, I'll share five research studies that will help you improve customer retention.
Add a personal touch Small gestures and personal touches go a long way in making customers feel valued and appreciated. The employee contact list Journal of Applied Social Psychology published a study that tested the effect of mints given by restaurant staff on customers. During the study, customers in the control group received no mints. In the second group, restaurant staff handed over the bill and asked customers if they wanted mints before leaving. This alone increased tips by 14% compared to employee contact list the control group. The third group had some mints brought with the ticket. A moment later, another set of mints was brought by the waiter.