Considering you were able to pull in a response mailing list of 3% from a mailing of 1,000 offers, you'd end up with ninety sales and a profit of less than $50... What we're trying to pass along is simply that before you get involved in a mail order mailing list business, be sure that you select a product that the whole world "wants" to buy - then make sure that your advertising reaches the people "standing in line" and wanting to buy whatever it is you're trying to sell - and finally that you've got all of your costs reduced to the bare minimum.
Too many people wanting to "get rich quick" in mail order sales, jump in without knowledge of whether or not the product or service they're mailing list offering will sell. They invest money in pre-furnished advertising materials, envelopes, a rubber stamp with their name and address, time to fold and stuff these advertising materials, mailing lists and postage. From there on, it's an unending "rat race" to recoup their money and time.
Our advice is simply to investigate everything before you get involved - be assured of how many sales you can make relative to the number of offers you send out - your printing and mailing costs to bring in orders, as well as how much time you're going mailing list to have to devote - and finally exactly how much of a real profit you can claim... The more you know about mail order sales, the easier it'll be for you to select a product or service that you can use to pile up a fortune for yourself.