Many years ago, a friend from a high school suddenly contacted me. He is the director of sales for a large company selling goods online. His business is in trouble. They lost almost all of their organic listings. They relied on these lists. If they can’t get them back, and soon they’ll have to make a major eviction. advertising Continue reading below As I dug in, I found a very large manual in its Webmaster Console. To sum up the long history, they have launched services to all of their customers, offering discounts if customers provide a link to the company on their blog or other personalized website.
We later found out that one of his clients was a Google search engineer. This story ended happily, unlike many others like it. We were able to approach the contact at Google and the manual penalty was quickly removed. The company was more successful - and they no longer violated Google’s link buying policy. advertising Continue reading below Google’s Link Purchase Policy: Sometimes it’s as clear as mudOver the years, there has been a major debate about what Google considers a “buy” link.
Conclusion - any goods or services that exchange links for are considered purchased links and are against Google’s policy on buying links. Any links purchased may result in penalties for your site. But there really is a white area. For example, if you offer a scholarship and a link to your university, is that a salary link? How about a list of philanthropists on a linked site? For years, SEO pros have speculated about Google’s views on certain strategies. SEO pros have verified the link building strategy, and most of it is said by Google - if something is exchanged for links, it is against the rules.