Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they Special leads work, or are you using them in a “fake it till you make it” way? We’ve all been there, including me. When I first got into the marketing game, I can honestly say I didn’t know the difference between the Special leads two. Both are buzzwords of sorts that I would throw around without truly knowing how different they are.
I speak with dozens of CEOs and CMOs every week, many of whom will Special leads also admit they don’t have a full grasp on demand generation or thought leadership. Continuing to educate yourself is key, especially in the always-changing landscape of marketing. Let’s dive into Special leads these buzzwords a bit so you can Special leads go into your next executive meeting feeling like a marketing rockstar. What Is Demand Generation?
Demand generation is just that: generating demand. It’s the process of Special leads driving inbound interest to your brand and/or services through various channels and methods. For example, think of the content marketing funnel. First, you start with top-of-the-funnel content Special leads to increase awareness of your brand and build credibility. This oftentimes involves getting educational, bylined articles published in third-party publications and/or getting mentioned by other contributors.