Translated into vernacular, the so-called uncertainty is that after investing money, you don't know how much you will make or lose, and you don't know whether you will make or lose money. If the fund manager tells you that you hand over your money to me, I don’t know if I can make money, I don’t know when I will make money, and I don’t know how much you will make or how much you will lose. Are you afraid?
be afraid, right? Fear is right, this market just lacks awareness and awe of uncertainty. Although it is cruel, this is the truth, it is the voice of the fund manager and the fund operation girl in the live broadcast room, but they can't tell you directly.
Because there are 3 tight-knit spells on their heads here:
Can't predict performance - so you can't promise future income, you can't say that capital is guaranteed and profitable;
No exaggeration of publicity - so past performance cannot be exaggerated, and past performance of fund companies or fund managers cannot be unilaterally promoted;
There can be no prize sales - so you can't say that you can get a red envelope or other prize when you buy your own product.
Previously, some operating classmates of fund companies complained to me that to be a fund e-commerce company is to dance in shackles. The one on the left is not allowed, and the one on the right is not allowed. I laughed and said, in fact, "jumped country email list off the building in shackles" to be precise:
If you make it, everyone will say that it is because the product is good / the market is good / the company is good / the fund manager has the appeal / the marketing budget is in place, in short, various factors have played a major role;
If you don’t do well, or you are named by the regulator, there is only one reason: the e-commerce operation is too bad.
After speaking, there is a "cry" below, is it true that there is no way to do it?
Neither. Two days ago, I traveled to Xi'an, climbed Mount Hua, saw the Terracotta Warriors and Horses, and visited the Shaanxi History Museum. On the plane back, I suddenly figured out this question. I think this is also the lifeblood of the fund company's Internet business— — "The Tour Guide Model for User Investment".
The way to break through fund e-commerce operation: re-understanding the logic of users
Terracotta Warriors - Crouching and Shooting Warriors
I believe that everyone has gone out to travel, whether you invite it yourself or listen to it, you must have enjoyed the service of a tour guide. So, do you know the difference between a good tour guide and a bad tour guide?
I won't give a shit first, just say the conclusion directly, and then analyze it. A good tour guide has three basic characteristics:
this is very simple
First of all, I am very good:
Cultural relics in the collection, but 1,717,913; he will say that he has received such and such a big boss, and even talked privately.
Emphasize that the publicity target is strong: I am introducing you to a very good scenic spot or cultural relic. For example, the treasure of the national museum was taken from us, but this cultural relic can only be ranked out of 10 here; the president of a certain country praised the museum as balabala.