In the ever-changing world of marketing, having the tools and data to make informed decisions is essential. That's where RFM Direct comes in. In this article, we'll explore what RFM Direct is and how it can be used to improve your marketing analysis.
RFM Direct is a customer analysis method that focuses on three key aspects: Recency, Frequency and Monetary Value. It is a commonly used technique in marketing to segment customers based on their purchasing behavior. Let’s review each component in detail.
The “Recency” component refers to the recency of a customer’s interaction with your business. The higher the recency, the more active and engaged the customer is. RFM Direct generally assigns a higher score to customers who have recently interacted with your business.