For example, you can highlight and promote a few special cheap dishes, grab the user's interest point, and tell the user that you can buy cheap dishes here, so as to attract users. Then you can give coupons to newcomers and use attractive prices to dispel the concerns of new users and entice them to "take the risk" of new products. When customers feel: "I can really save a lot of money", the real hit If the user's interest point is found, he will start to experience it, start a transaction, and our new pull will be successful.
Let users be sure that the product meets their needs
Let users make sure that the product meets their needs, that is, users are Country Email List convinced that the product can meet their own needs, help solve certain problems, and bring their expected value. Because people only pay for what they think they need, users have different concepts, interests, and concerns, so they choose different products.
The essence of the transaction is a value exchange. Only when people think that the product meets the demand will they pay to complete the process of value exchange. If users are not sure whether the product meets their needs, it is absolutely impossible to make a deal.
Based on the previous determination of who our target user group is and what the user is interested in, next, in order to let the user determine that this product meets his needs, we can refine the product functions and value points. Analysis of points of interest, put the points that users may pay attention to, and put them in front of users; at the same time, it is also necessary to compare users' concerns and tell users that we have solved these problems!
Continue to take fresh product promotion as an example. In the previous step, we have captured the interest of price-sensitive users through newcomer coupons. The next step is to let customers confirm that the products meet their needs. When promoting offline, we can bring some products and let customers actually take a look at the products and tell them that the quality of our products is guaranteed.