48% of businesses expect social media to be their biggest expense in 2019. This number jumps to 57% for companies earning between $5 million and $10 million. Planned spend for email marketing and offline advertising is reduced, while paid and organic search have seen significant increases. Using Marketing Agencies for Growth Using marketing agencies is one of the favorite ways e-commerce businesses cultivate growth.
Our results highlight the popularity of Color Correction Service marketing agencies in their respective channels: Two-thirds of all e-commerce businesses partnered with a marketing agency in 2018. Social media agencies were the most popular type, at 45%. Although SEO remains a powerful online marketing tool, less than 17% of businesses have used an SEO agency.