ByteDance launched "Flying Chat", Sohu launched "Fox Friends", and WeChat launched the mini program "Hequn". Judging from the revamped WeChat “Haowuquan” function and mini-programs such as the top view point, these products are all based on a certain group and a certain type of like-minded users based on making friends, sharing and interests.
Since it has both content topic attributes and social attributes, interest communities and content communities are not enough to summarize its phone number list characteristics, and it can be positioned as a short content interest community, which seems to be a new outlet for the current giants.
Interest communities have always existed. Tianya Community was the number one strategic location in China 20 years ago. Baidu Tieba used to have over 100 million daily living in the PC era, and Xici Hutong and Maopu also had their glorious moments. BBS has been in decline.
If you want to ask the reason for their decline, it may be that they have not completely made products suitable for the mobile Internet era. But the face of the new community is no longer the manifestation of the PC era. Station B of the two-dimensional culture, Xiaohongshu in the "grass planting" community, Hupu in the straight men community, etc., are essentially interest-based content communities.