In Google's recent development: featured brazil phone number list answers knowledge cards verticalized research experiences-click transactions (book with google)transactions further in the funnel (google shopping, google travel)carousels local packagesall of these trends are linked both technologically and strategically. From a technology perspective, they talk about the creation of the knowledge graph and the ubiquity of machine learning in just about brazil phone number list everything google touches in search. Strategically, along the lines of fishkin's argument, google pushes all potentially actionable sources of information,
Including those that hope to generate commercial brazil phone number list transactions, further into the margins, and increasingly occupying more the center of the experience.I want to share some thoughts on how all of this is impacting local search, in a way that's very likely to grow in the coming year. My feeling is that google took a very careful look at how consumers search across different kinds of verticals, from travel to shopping to restaurants to services and beyond, and brazil phone number list subtly tweaked the search feature set.
Local, especially over the last year, but in some cases brazil phone number list much longer than that, to create ever more vertical search experiences and own an ever bigger slice of the funnel.Google wants to do this in part because of the relentless quest for rigidity and protection from competition. In other words, google wants to be the best local search engine brazil phone number list in the world, and having more or less conquered generic use cases, verticalization is a no-brainer. But of course, it's about more than that.