As many as 93% of shoppers say they would buy more products if free shipping was available. If you can, eliminate your shipping costs by absorbing its cost into your products. Cart Abandonment Sometimes conversions happen outside of your store. On average, 68% of shopping carts are abandoned. This can happen for a variety of reasons and you will always experience some cart abandonment. Go after those lost sales with abandoned cart emails. Most e-commerce platforms like Shopify and BigCommerce have built-in autoresponders that you can set to trigger when a cart is abandoned. Personalize emails, offer a return to store offer, and recoup those lost conversions. Advertising Continue reading below Make it easy to access support Some of your potential customers worry about how well a product works and what to do if something goes wrong.
Eliminate their concerns by to fax list everyone. A good start is to place contact information prominently in your site's header andor footer. Then add other contact and support items, including: A contact form Ticketing system for support Home office address Dedicated support email Live chat interface Listing all your social accounts also lets your customers know that they can reach you through those channels as well. img4 Use videos on product pages Buyers who watch a video are almost twice as likely to buy a product than non-watchers. While static images are great for helping a customer understand and settle on a product, video is an even better option for letting them really experience the product.
Advertising Continue reading below Use videos that demonstrate the product, including its use in real situations. ASOS uses videos for all of its products, with models showing the fit of clothes from different angles. img5 Make your calls to action stand out Part of a clean user experience is making it easy for customers to browse and add items to their cart. You don't want to force customers to search for the necessary buttons to move them through the checkout process. Advertising Continue reading below Make sure your buttons for adding products to cart or wishlist, checkout, or other main calls to action are colored in contrast to the rest of your site. Make them large enough to be seen. Never rely on standalone text links for add-to-cart or checkout. Don't forget the upsell Regardless of your industry, I highly recommend incorporating upselling into your sales process.