Consequently, social commerce is expected to grow three times faster than traditional ecommerce to reach a value of $1.2 trillion by 2025 (Accenture research, 2021).
So, which brands are doing it? Here’s a look at how some have been experimenting with social commerce during the past 18 months.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Mallows Beauty is a small skincare brand, but one that has seen rapid growth in a short space of time – mostly thanks to TikTok. The brand, which was founded in 2020, has used social-first content from the get-go in order to drive brand awareness. In recent months, however, it has further capitalised on new social commerce features, most notably TikTok’s partnership with Shopify – which allows merchants to use their product catalogues to create a mini-storefront on TikTok – as well as its live shopping feature.
According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. By engaging live with viewers, instantly replying to comments and discussing featured products, the brand is able to ramp up interest and engagement, which often translates into real-time purchases.
Pinterest users commonly search for product and style inspiration, rather than looking for specific brands. However, in 2020, searches for the term ‘Anthropologie home décor inspiration’ on the platform reportedly rose 1,057% year-over-year, while searches for ‘Anthropologie mirror’ jumped 375%.
In order to capitalise on this search behaviour, and to meet consumers directly on Pinterest, Anthropologie set up a digital-only catalogue on the platform. The AnthroLiving catalogue allowed users to view and interact with the brand’s spring home décor collection, enabling them to Pin favourite items, create their own boards, as well as click through to buy.
With consumers typically taking longer to decide whether to purchase home items, Pinterest’s focus on curation – where users typically spend time creating various boards of inspiration – helps to maintain interest and drive purchases over a longer time period as well as ‘in the moment’.