We also love how Skittles used their own product to create a rainbow over users’ faces. This took their “Taste the rainbow” tagline to the next level and subsequently promoted their product in a fun and unique way. via Sprout Social via YouTube Similarly, Bank of America’s llama filter brought attention to their LLOVEYOURAPP hashtag by imposing a llama over users’ faces. The filter, which was a fun and unexpected surprise from a banking company, definitely led to a few Google searches along the lines of, “What’s with Bank of America and llamas?”Step 2: Lay it out Snapchat-fail Oops, that didn’t work out as planned! Another thing you have to consider is how your design is going to interact with the user’s photo behind it. There are two general types of Geofilter layouts: (1) those that incorporate the user’s face into the design, and (2) those that don’t.
If you are going to incorporate the user’s face, keep in mind that Geofilters don’t have the facial-recognition capabilities of Snapchat lenses, so not all photos will match up perfectly. Test out your design with several selfies to determine the special leads optimal spacing of elements on the screen. If you aren’t going to incorporate the user’s face, there are several ways you can approach your filter design: Create a frame around the screen This is a more decorative approach that keeps the focus on the user’s photo. It’s not as flashy as other approaches, but when done right it can add an element of surprise to otherwise simple photos. Play with textA text-heavy approach is best for brands looking to promote specific words, phrases, or names of events.
If you choose to go this route, consider incorporating subtle design elements into your typography to keep it interesting, like how Disneyland included Mickey Mouse’s ears to give it an extra cute factor. McDonald's Geofilter via Delmondo Disneyland Geofilter via Delmondo Basketball geofilter via Delmondo Regardless of how your design is laid out, Snapchat recommends taking up only 25% of the screen with design. The rest should be left transparent so the user has space to let their selfie shine. Designers also need to keep in mind the specs for iPhone displays. Consult Snapchat’s Submission Guidelines before formatting your Photoshop or Illustrator document. There are several things you have to consider for each.