Do you receive a large number of e-mails on a daily basis ? Have you already subscribed to content that after receiving it you never read it?
Well, the world of e-mail marketing is quite controversial. Although at some point we are voluntarily willing to receive content in our inbox, we end up ignoring many things.
Worse still, in some cases we are bombarded by messages that we do not even authorize, the famous spam .
Despite this, E-mail Marketing continues to be the channel that generates the most return in digital marketing ! In this article, you will learn Clipping Path Service everything about Email Marketing , understand why it is still relevant and what are the best copywriting practices to be successful!
In this special training, we are going to teach you the best practices of writing for email and, also, the next steps to start doing this type of task.
The Renaissance of Email Marketing
The indiscriminate use of E-mail Marketing by companies ended up leaving users a little wary of giving up their e-mail data . In the end, it is a vote of confidence: the user gives his data and the company gives him useful content in return.
However, unfortunately many companies did not know how to give value to that vote of confidence. And they went on to bombard the user's inbox with so many emails that it would be humanly impossible to read them. And worst of all, email list marketing led to a huge increase in spam emails .
A recent global study on Internet security presented alarming data for Brazil: the country only loses to Germany in the spam issue.
Brazilian Internet users are among the most affected by unwanted advertising, which often brings viruses and links to phishing scams , fraudulent pages that steal user data.
Fortunately, with the rise of Content Marketing , companies are realizing that disrupting the customer is not a very smart strategy. In this way, they begin to invest in the distribution of informative content, going beyond sending advertising and sales offers.