The Method of Burning Money to Subsidize Is Unsustainable

It is the changes in people's lifestyles that have allowed e-commerce to grow and lead to the emergence of Double Eleven. If it is said that the changes in people's lifestyles have created the double 11 carnival in the e-commerce era. Then, the next Double Eleven carnival is based on profound changes in production methods. Why do you say that? Only because of changes in production methods can new commodities and new services be brought, and these new commodities and services can truly meet the upgraded consumption needs of users.

In addition, the upgrading of production methods actually pays more attention to the application of new technologies in the production and supply of commodities, which is similar to the S2b business model of new retail and the underlying logic of the Industrial Internet. At the moment when empowerment and sinking have become a new special database hot spot, it is possible to reactivate Double Eleven with changes in production methods, so that Double Eleven will once again become a carnival for platforms, merchants and users. There is a certain possibility. 2. The method of burning money to subsidize is unsustainable.

The key to the reunion of Double Eleven is the equivalence between supply and demand. Although the ebb of capital has proved that the method of burning money is unsustainable, it is still an established routine for major e-commerce platforms to activate the increasingly silent users through the method of burning money and subsidies. With the "immunity" of users to this method, especially with the advent of the capital winter, just relying on burning money to subsidize will not last long.