The next step is to consider who your audience is, or better, the person for whom the post is directed. For example: one of the people on a blog is a marketing professional who wants to do Content Marketing for NGOs. Knowing this, they launched the post " 5 ways to increase your fundraising for NGOs " and within it a CTA for downloading an ebook focused on the person.
If you have an exclusive offer for a specific segment of your audience, use your knowledge about that person, such as their interests, needs and problems Jewelry Retouching Service that need to be solved, in this way you will be able to create a more relevant Call-to-Action. 3. Know the level of knowledge of the person Does your blog cater to various skill levels of visitors? If so, you can blog for all skill level audiences.
For example, if you attend a riding school, which has various levels of students, from beginners to experts, a post on " 5 pieces of riding equipment you must have " is going to interest people who are at the beginner level . riding. It also means that an offer aimed at a more advanced person, such as the ebook " 10 Advanced Riding Maneuvers a Good Jockey Must Master ", is not a good CTA for your article aimed at beginners. Always keep that in mind when you go to analyze your valuable materials and, consequently, your CTAs. 4. Choose the format of the Call To Action The format of your offer is another important factor to consider in the selection of the CTA, after all there are several formats that are used for different purposes: